Seventh Axis

No Fan, no Fun

No Fan, no Fun

Under the motto “No Fan, no Fun”, Ziehl-Abegg, manufacturer of electric motors and fans, is showing at the Hannover Messe how essential fan technology is for modern gaming and numerous areas of everyday life. With a unique eSports experience, Ziehl-Abegg invites visitors to discover the invisible but indispensable presence of its products in their everyday lives.

The world of online gaming is fascinating and captivates millions. But behind every exciting game there is not only talented development work, but also high-performance technology that operates in secret. Ziehl-Abegg, known worldwide for its innovative fans and electric motors, is taking this phenomenon as an opportunity to demonstrate at the Hannover Messe 2024 under the motto “No Fan, no Fun” how its products make the gaming experience possible.

“Whether at work or at play – Ziehl-Abegg is always there directly or indirectly with its products,” emphasizes Dr. Marc Wucherer, CEO of Ziehl-Abegg. “At the Hannover Messe, gaming is the prime example of where Ziehl-Abegg fans can be found everywhere.”

From cooling the servers in data centers that keep the online worlds running, to the air-conditioned animal stables that are important for food production, to industrial ovens and dairy plants - Ziehl-Abegg plays a crucial role in a variety of processes. The trade fair stand not only offers visitors insights into these diverse areas of application, but also illustrates how Ziehl-Abegg innovations contribute to increasing efficiency and improving quality of life.

At stand C71/1 in Hall 11 in Hanover you can see how Ziehl-Abegg technology improves performance and the gaming experience through optimal cooling and ventilation. At interactive stations, visitors can learn how Ziehl-Abegg technology plays a role in everyday situations - from food production to enjoying a cold drink during an intense gaming session. “Our fans not only provide cool air, but also sustainable and efficient solutions in numerous industries,” adds Dr. usurers added.

Ziehl-Abegg invites you to immerse yourself in the world behind the scenes at the trade fair stand and discover how the company lays the foundation for many aspects of modern life with its highly developed products - and makes the gaming experience possible.

Live gaming experience: Who will win against the gamers from Ziehl-Abegg?

A highlight of the trade fair appearance is a live gaming experience where visitors can immerse themselves in the world of eSports. Anyone who wins against Ziehl-Abegg employees will receive energy drinks for the rest of their tour of the trade fair in addition to the sense of achievement. The game is “Rocket League”, a kind of auto football. Holger M. Rößler and Thibaut Abendschein are running for Ziehl-Abegg: both of the company's top Rocket League gamers.